25 Days of Christmas: Day 19 ~ A Century of American Christmases, Part III (1960-1980)

Christmas in the 1960s

1960 tape recorderA pivotal decade, the 1960s were marked by the Civil Rights movement, the rise of the hippies, the Bay of Pigs, the Vietnam War, and the race to be the first nation to reach the moon. Postwar baby boomers began to transition from teenagers to adults against a background of toys that included Easy Bake Ovens, the Etch-a-Sketch, and GI Joe.

1960s Christmas Budget

Kitchen convenience was offered in style in the 1960s – never mind the refrigerator, check out the lazy Susans and the electric can openers!

  • Lazy Susan – $4.76
  • Electric can opener – $7.77
  • Ladies’ stretch slacks – $3.97
  • Aluminum Christmas tree and stand – $2.99
  • “Your kiddie’s Polaroid picture taken with Santa himself” – $0.49
  • Viewmaster stereo viewer in “rugged, shock-resistant plastic” – $1.75

 Christmas in the 1970s

1970sProtest against the Vietnam War increased as the decade opened; it would close with the capture of hostages at the U.S. Embassy in Tehran, after seeing the end of the war and the resignation of a president, North America families took to the highways in station wagons, sporting mood rings and playing with Rubik’s Cubes, skate-boards, and Matchbox cars.

1970s Christmas Budget

  • Stereo set with turntable and 8-track player – $199.95
  • AM radio mounted in headphones – $14.95
  • Lava lamp – $45.00
  • “25-function” calculator – $49.95
  • CB radio – $89.95
  • Bionic Man action figure – $6.65
  • Baby Thataway – $8.88
  • Ten-speed bike – $99.50
  • Evel Knievel stunt cycle – $9.95

Christmas in the 1980s

1980sThe beginning of the end for the Cold War marked the close of this decade, as the Berlin Wall fell in Germany. Here at home, the drive toward space continued with the first reusable space vehicle, the Space Shuttle, in 1981. Computers arrived in homes and schools, while video games such as Nintendo and Pac Man gained huge followings. Shoppers flocked to stores in search of Cabbage Patch Dolls, while other hot toys included Trivial Pursuit and the Teenage Mutant Ninja Turtles.

1980s Christmas Budget

  • Microwave oven – $227.00
  • Videocassette recorder (1980) – $1,395
  • Videocassette recorder (1989) – $299
  • Garfield telephone – $44.70
  • Space Invaders video game cassette – $24.88
  • Care Bear – $13.99
  • Castle Greyskull, from Masters of the Universe Collection – $23.99
  • Lazer tag game kit – $29.99
  • Rambo Rocket water launcher – $14.96

(Jeffrey, Yvonne; The Everything Family Christmas Book)

Garland1-1

 

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